1. Introduction
Pillar4 Media (“We,” “Us,” or the “Company”) is strongly committed to protecting the privacy of your personal information. This privacy policy explains the Company’s data collection and use practices with respect to its website at AgingInPlace.org (the “Site”). By using the pages in the Site, you agree to the information collection and use practices described in this Privacy Policy. If you do not agree to the terms set forth herein, do not use the Site.
Contact Details
Full name of legal entity: Pillar4 Media
Email address: aginginplaceorg@gmail.com
Postal address: 2101 Thrift Road, Charlotte, NC 28210
2. Information We Collect and How We Use It
We collect various types of data to provide and improve our services. Our lawful ground for processing this data includes legitimate business interests, the performance of a contract, and your explicit consent.
- Communication Data: Includes any communication you send to us through contact forms, emails, or social media. We process this data to communicate with you and for record-keeping.
- Customer Data: Includes data relating to any purchases or service requests (name, billing/delivery address, contact details). We process this data to supply the goods/services requested and keep records of such transactions.
- User Data: Includes data about how you use our website. We process this data to operate our Site, ensure relevant content is provided, and maintain website security.
- Technical Data: Includes your IP address, browser details, page views, and time zone settings, collected via third-party analytics tracking systems. We process this to administer our business, analyze website effectiveness, and improve the user experience.
- Marketing Data: Includes your preferences in receiving marketing from us and third parties. We process this data to deliver relevant website content and advertisements to you and measure their effectiveness.
3. Cookies and Programmatic Advertising
We use cookies, web beacons, and similar technology to help you navigate the Site and deliver personalized advertising.
- Programmatic Advertising: The Site may work with third-party networks to manage interest-based advertising. These partners may place third-party cookies, tags, pixels, and beacons to monitor interaction with advertising content and collect data such as your IP Address, Device Type, and hashed email.
- Opt-Out: You can block both first and third-party cookies via your browser settings. To learn more about your choices to opt-out of data collection for interest-based advertising, please visit the National Advertising Initiative or the Digital Advertising Alliance websites.
4. How We Share Information
The Company may occasionally hire other companies to provide limited services on our behalf, such as website hosting, technical support, and sending marketing information. We may share your data:
- With third-party service providers, limiting them to the minimum necessary personal information required.
- To comply with legal obligations, regulations, or contracts, or to respond to a court order, administrative, or judicial process.
- In response to lawful requests by public authorities (such as national security or law enforcement).
- In connection with the sale, assignment, or transfer of all or part of our business.
Except as described in this Privacy Policy, your personal information will not be shared outside of the Company without your permission.
5. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected. For tax and legal purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six (6) years after they stop being customers. In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice.
6. Security of Personal Information
We implement reasonable administrative, physical, and electronic security measures designed to protect your personal data from unauthorized access. However, we cannot guarantee the absolute security of any information you transmit. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data.
7. Privacy Protection for Children
No information should be submitted to the Site by any person under the age of 13. We do not knowingly collect information from children under 13, and any such data found will be deleted. If you are between the ages of 13 and 17, you may use the Site only with your parent or guardian’s consent; the Company reserves the right to request verification of such consent.
8. European Union Resident Rights (GDPR)
If you are accessing the Site from the European Union, you have the right to:
- Access, correct, update, or request deletion of your personal information.
- Object to or restrict the processing of your personal information.
- Request portability of your personal information.
- Withdraw consent at any time for future processing.
To exercise these rights, email us at aginginplaceorg@gmail.com with the subject line “Data Request.”
9. California Consumer Privacy Act (CCPA) Notice
Pursuant to the CCPA, we collect identifiers, personal/financial information, characteristics of protected classifications (such as age or gender), commercial information, internet activity, and geolocation data. We collect this directly from users, marketing partners, and third-party tracking.
- Your Rights: California residents have the right to request disclosure of the specific pieces of data we collected, the categories of sources, and the business purpose. You also have the right to request deletion of your data and correction of inaccuracies.
- Do Not Sell My Personal Information: Because we use third-party advertising cookies and earn affiliate compensation, this may be considered a “sale” or “sharing” under CCPA. Californians retain the right to “opt-out” of the sale/sharing of their personal data. To exercise this right, please contact us or use the “Do Not Sell” link provided on our website. You have the right to be free from unlawful discrimination for exercising these rights.
10. International Data Transfers
We are a US-based company. By accessing the Site, you grant us express consent to transfer your personal information to US servers, where data protection laws may differ from those in your jurisdiction.
11. Third-Party Sites & Coordination with Terms of Service
The Site contains links to unaffiliated sites. We are not responsible for their privacy practices. Furthermore, this policy shall not modify or limit the legal effect of our Terms of Service. In the event of a conflict, the Terms of Service shall control. You agree to indemnify the Company from claims resulting from your submission of personal information to the Site.
12. Governing Law and Venue
This Privacy Policy shall be governed by and interpreted in accordance with the laws of the State of North Carolina. Any dispute shall be resolved solely in the state or federal courts located in North Carolina.
13. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy from time to time without notice. All updates are effective immediately upon posting.