Tip: Unless specifically noted, we filtered out the results of 54-plus to cater to the AgingInPlace.org audience.
Technology and features are nice to have, but what people want more than anything is comfort. Among survey respondents, 78.57% said that comfort and adjustability were important factors when shopping for an adjustable bed. While many adjustable bed companies highlight features like under-bed lighting, smart home compatibility, and massage settings in their advertising, less than 30% of respondents considered those features to be important factors in their purchase decisions.
A large number of older adults either already own or would like to own an adjustable bed. More than 67% of survey respondents own an adjustable bed or are currently considering buying one, suggesting that the majority of older adults are at least aware of adjustable beds and possibly their benefits.
Pain, specifically joint and back pain, is the leading motivator for older adults to buy (or consider buying) an adjustable bed.